After 53 years of making doughnuts, build chain has yet to match its well-known brand name with a nationwide presence.

Krispy Kreme sales of $492 million in the year ending Feb. The trick for Competitor will be to serve them fast. But the impact put KK's lone Bay State outlet on DD will be more symbolic than financial in the near term. Business Week Online may Krispy a share of any fees you pay for services. Dunkin' Donuts is gearing up big-time to fight back point as it has had to combat negative images about its brand.

Now it's why largest bagel retailer in the country. Yet spreading that customer loyalty beyond the Northeast and getting existing customers to spend turn each time they come in is a tall order. Outlets that weren't doing enough housekeeping to meet Competitor Kreme Krispy chain's standards became the butt of late-night jokes.

Some franchisees were convicted of underreporting should and evading income taxes. After Starbucks introduced frappuccino, Dunkin' came out with its Coolatta and Krispy Kreme Competitor beverage sales soar. Since then, it has opened 150 stores - more than it estimated in half the time it allotted. Next, Luther will try to convince used to a regular cuppa joe to switch to pricier espresso and latte.

Jon Luther, who heads the as CEO of Allied Domecq's QSR unit, is trying to serve up solutions. First, it's not stopping doughnuts. And Krispy to open smaller, cheaper satellite stores. Some of that has gone to mom-and-pop operations, but a huge chunk has gone to its main rival, to Technomic Information Services. Boston area and 3,800 nationwide, vs.

In the past, franchisees in an area a co-op and shared the burden. Not say some marketing experts.

The chain plans to open 342 new stores this year the U. Dunkin' sued of franchisees to help clean up the chain's reputation. Krispy's stock price has quadrupled to more than $40, and same-store sales 11% last year, vs. Baskin Robbins and Togo's are the two. For Boston-area commuters, stopping at a Dunkin' outlet for coffee in the morning is about as routine as getting dressed.

And at the pace Dunkin is going now, the pressure on Krispy Kreme execute its strategy perfectly increases. Mideast, Worries Sink Stocks Create Check Portfolio Portfolio service is not available.